The Center for Identity Potential provides individual, group, and family counseling, parent groups, workshops and ongoing consultation. We also offer a comprehensive evaluation in which we sort out the complex needs of exceptional cases and design a coordinated team based intervention plan with an emphasis on inter-agency collaboration among schools, agencies, treatment programs, psychologists, psychiatrists and other mental health professionals.

How We Do It

At the center we work to create “The Fit” for each individual regardless of the presenting concern or therapeutic treatment modality. We strive to activate potential and purpose through the development of Identity by examining the various systems influencing a person’s life. The Fit aims to highlight the complex identity process that all of us go through in creating, understanding and expressing ourselves in relation to the world. This highly developed process, created by The Center for Identity Potential founder and director Andy Mahoney, is integrated into all of the services we provide. This model serves to provide insight to the root causes of mental, emotional and behavioral symptoms and through this work practical solutions are created to structure our client’s lives for success.

At The Center for Identity Potential our approach to counseling is heavily focused on activating your potential. We believe that no matter what the concern you present with you are not living the meaningful and productive life that you truly desire to lead. The difficulties may vary greatly but the need for connection and to be heard is paramount to the hope of making a change and taking control of your life. Our resolve is to genuinely build that relationship with you so as to comprehend the complex person you are and through counseling, work towards your own ambitions. We staunchly commit to providing the most effective, comprehensive and encouraging counseling services so that you can be assured that you are steering your life in the direction you truly want. As every person is a unique individual with their own goals and identity in life our counseling services are individually tailored to each case but our commitment to activating your true potential in life is always our purpose.

As part of our comprehensive team-based evaluation and true to the complex nature of life and the human experience, the counseling services offered at The Center for Identity Potential incorporate Andy Mahoney’s Identity Formation Model and examine in-depth the various systems that encompass each case. This focus on a systemic and holistic view of our clients allows for us to understand a presenting concern to the most in-depth degree and clarity for our clients to maximize their benefits from counseling. Our combined experience and diverse training afford us the ability to utilize our services in various therapeutic modalities including individual, couple, family and group counseling. Some of the issues we have successfully addressed in counseling are listed below.

Mental Health and learning related disorders

  • Mood disorders-Depression
  • Anxiety-related disorders
  • Adjustment problems
  • Obsessive-compulsive disorder
  • Attention-deficit hyperactivity disorder (ADHD)
  • ADD/ ADHD Children and Adults ADHD

Marital and Family Concerns

  • Couples and family counseling (including GLBT couples)
  • Divorce and separation issues
  • Intimacy problems
  • Parenting and behavioral problems
  • Academic and underachievement issues

Other Concerns

  • Gifted and talented population (all ages), GTLD, twice or more exceptional
  • Work/Career performance/achievement challenges (any age)
  • Career and life transitions
  • Grief and Loss
  • Physical Disability
  • Chronic Illness and Chronic Pain
  • Sexual identity, transgender issues

The Center for Identity Potential offers comprehensive and ongoing consultation services for individuals and businesses looking to potentiate themselves or their organization. Founder and Director Andy Mahoney and CEO Jennifer Hasenyager Smith, M.D have vast experience working with individuals and businesses to develop their personal and business identity in order to activate their true potential. Our consultation services are based on The Fit software and utilized for myriad consultation goals and topics. Some of the topics we have addressed in consultations include:


  • Career Development
  • Understanding Giftedness
  • Language Processing Development
  • Parenting Strategies
  • Managing ADHD and Executive Function symptoms
  • Social-emotional issues
  • Communication and Relationships
  • Meaning and Purpose
  • Family Dynamics
  • Educational issues


  • Branding
  • Product Development
  • Marketing Strategy
  • Team Development
  • Individual Employee Development
  • Corporate Mission
  • Leadership Development

Our philosophy at The Center for Identity Potential is, ” No one does anything alone.” Meaning that success is never the result of one event or one individual’s efforts. It takes a cohesive and function team to be able to make proper assessments and enact appropriate therapeutic interventions. Following this philosophy we place critical importance on collaboration with school professionals when working with student clients.  School professionals are on the front lines when working with clients and their input is invaluable in understanding the context of certain issues and concerns. Our goal is to increase communication with student, parent, counselor and school professionals and when appropriate and always in conjunction with counseling we work with school teams on individual interventions, 504 and IEP programs.

Our staff speak and consult regularly on topics that help counselors, educators and parents better understand the nature of gifted and talented people and their identity. The presentations can be half- or full-day workshops, evening parent talks and seminars and one-on-one consultation. Andy has presented over 300 workshops/keynotes/seminars at venues in nearly 40 states around the country.

Presentation Topics

Counselor Training for the Gifted and Talented Population
This seminar recognizes this tremendous need for training counselors and mental health-related professionals for the gifted and talented population, and the provision of such services as a specialty within the mental health field. This seminar will provide the foundation and a methodology for the delivery of these services. Attendees will begin to understand the characteristics, complexities and nuances of the gifted and talented population. Emphasis will be placed on how to determine the difference between when a behavior is related to giftedness or a diagnostic issue related to a mental health concern. During this seminar, participants will be provided with a comprehensive model on how to assess and deliver relevant counseling and related services that adjust for these special needs. Upon leaving the seminar, attendees will have a more complete understanding of the identity struggles and mental health-related concerns for this population; a practical method to intervene in treatment; and an opportunity to develop a new specialty area for practice that is in high demand.

The Challenge of Counseling the Gifted and Talented: A Place to Start
An overview of the population needs and characteristics; a review of the current literature and resources; a framework that helps direct the counselor’s assessment, process and interventions.

The Nuances of Psychotherapy with the Gifted and Talented
An overview of the counseling and diagnostic process in working with this special population. Clinicians learn to differentiate between what is “gifted” and what is “pathology” and how the two constructs may interface. Relevant DSM-V diagnoses, testing and assessment are discussed with relevance to this population.

Identity Formation and the Gifted:
A Model for Intervention and Development 

Discussion of the 12 systems that impact the identity formation and how each of those systems interact with the construct of gifted. Through assessing the relationship between those variables, interventions are then tailored. This presentation allows participants to explore and develop clinical and educational interventions that enrich the gifted person’s development.

Working with the Social-Emotional Needs of the Gifted and Talented:
Using the Gifted Identity Formation Model

Strategies and a model for counseling this unique population; a demonstration of the model designed specifically for the gifted and talented.

How Gifts Can Mask: Revealing Undiagnosed Learning Problems
Learn the early indicators and characteristics of possible learning problems that will go untreated or undiagnosed in gifted children.

Addressing Underachievement 
For counselors, educators, parents and direct service professionals that work closely with the gifted population, a pragmatic view and concrete methods of intervention for addressing underachievement in gifted adolescents.

The Price of Achievement 
Early warning signs of underachievement and its causes; guidelines and ideas for parents and educators to alleviate the problem.

The Challenge of Parenting Gifted and Talented Children 
A discussion of some of the unique concerns for gifted children and their parents and a list of resources that can help. Topics: What it means to a child to be gifted; needs of gifted children in educational, social-emotional and developmental areas; a parental support system.

The Gifted Adult in the Workplace 
Managers and human resource professionals who understand what motivates the gifted and talented people in the workplace are more likely to help them reach their potential and find their passions at work.

Reclaiming Your Genius
Many of us have gone through the process of cutting off our talents, only to find them reappearing superficially in our lives as we become bystanders, consumers of other’s talent or just undeniably envious. Learn to rediscover those talents and cultivate your whole self. Discover the marvel of your own gifted complexity and how to express your unique identity.

Unmasking the Gifted and Talented Adult
Helping adults discover how being gifted has impacted their lives. Overview of issues relevant to being gifted as an adult in areas of career, intimacy and identity. The gifted adult will be able to rediscover their gifted attributes and learn ways to foster their development. Addressing the relevance of what it means to be gifted in today’s world. How the gifted person has come to use their giftedness in the adult world.

The Psychology of Elitism and the Gifted 
A discussion of the origins and etiology of the label “gifted.” Reveals stereotypes and misconceptions often attributed to this special population.